We collect only voluntary, essential information: name (for preferences/holds), purchase history (to suggest complementary self-care products), and scent/skin type preferences (via “Cuddlldsuds Comfort Club”). No sensitive data (credit cards, IDs) is stored. We never sell or share your data; only trusted payment processors receive limited transaction info. “Comfort Club” updates require consent—opt out anytime in-store. Policy changes are posted near checkout for 60 days.